Writing 4 Web

Sunday, November 05, 2006

Use case #1:
Simple analysis for pitchforkmedia.com.

Use Case:
Find New Music Reviews

There are two main ways that Shan can discover new music on Pitchfork. The first is to read the daily record reviews, recent features, and best new music sections of the homepage. The second would require a specific album in mind, and can be found through using the search feature on the homepage.

Shan has come to Pitchfork to read about new music, and is greeted on the homepage with links to new releases reviewed, feature articles on up and coming independent artists, and music news.

Shan is an absolute music lover, particularly the lesser-known, independent stuff.

Basic Course of Events:
1. Shan comes to the Pitchfork home page.
2. Shan’s main interest is in new music reviews and RIYL’s. Shan browses the front page of the record reviews, and not seeing anything that catches her eye, she clicks the “Section” link that goes directly to the Record Reviews page.
3. Once at this page, Shan continues to browse the reviews.
4. Upon finding one that interests her, she downloads the CD directly from Emusic via a link on the section.

Alternative Paths:
1. Shan knows the specific CD that she’s looking for information on.
2. Shan clicks the record reviews section from the front page.
3. Shan searches by the album name because she doesn’t know the artist.
4. Liking what she sees, she orders the CD from Emusic.

Shan gets her CD immediately and just smiles while she listens to it.

Suggestions for better interaction:
It would be great to have some way to preview the music directly on Pitchfork without having to leave the site.

Use Case #2:
Simple analysis for interiordesign.net

Use Case:
Find eco-friendly materials for a client

Shan goes to the Interior Design magazine website, clicks the new products tab and browses the eco-friendly materials until she finds some options that she can present to the client.

Shan is an avid reader of Interior Design magazine. She relies on it to keep track of current trends and new products. She uses the website to do research on new items and find specific things that her clients ask for.

A client has expressed a desire to use eco-friendly materials, and would like to know what their options are.

Basic Course of Events:
1. Shan goes to interiordesign.net.
2. From the homepage, she chooses to browse the new products category
3. Within the new products category, she searches through the eco-friendly material options.
4. She finds several options that might be appropriate and compiles a list to present to the client.

Alternative Paths:
1. Shan searches “eco-friendly” right from the homepage.
2. Shan browses the results of the eco-friendly search and compiles a list of materials to present to the client.

Shan is prepared and her client is informed. Problem solved.


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